2012 ROC City Rising is May 3, 2012. The 5th annual ROC City Rising is Rochester's most important networking event. Business leaders and up-and-coming young professionals will connect at a VIP Reception. After, the ROC City Rising Presentation, open to the public, will highlight YP initiatives surrounding the Health & Wellness of Our Community, with awards honoring Bradford Berk, M.D., Ph.D., CEO University of Rochester Medical Center Department and Senior Vice President for Health Sciences, and Daniele Coll-Gonzalez who has worked as the Regional Director of United Way and the Senior Vice President of AIDS Care and Pleasant Street Apothecary. Bridging the generations of community leaders is vitally important to building a stronger community. This event kicks off a year of community health-focused events and initiatives from the 40+ ROC City Coalition YP member organizations.

THE GREATER ROCHESTER HEALTH FOUNDATION has identified promoting healthy weight in children as a strategic priority for our community. Amongst many other initiatives to support this priority, GRHF provides financial assistance in the form of Rochester City School District physical Activity Grants to improve and implement active recess and after school exercise. Unfortunately, even within the Rochester City Schools that offer these athletic programs, not every child that wants to participate does so because they do not have the proper footwear.

We are asking that all attendees bring in a pair of new sneakers in children’s sizes 1-7 for children in these programs and have partnered with NORTHWESTERN MUTUAL who has generously donated $500 in sneakers to encourage the community to support this cause through our event. Thank you for your donation!

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